Engineering to Digital Marketing
Marketing and Sale are different. In general, sales is responsible to close the sales transaction, whereas marketing is responsible to keep updating the company any latest trend happening now and statistics at the market. This team is the one who has the facts if the running business is in the uptrend, downtrend or a stagnant market. They also have information regarding clients demographics and geographic. Selling door-to-door is very ‘expensive’ today, compare if the company have a digital marketing teamOne of marketing roles is to provide guidance to the company where and when to advertise. I call it ‘right advertisement’. The goal is that the advertisement will aim for the right clients. Without the knowledge with regard to ‘right advertisement’, a company may just waste resources, like money and time, by just putting its advertisements everywhere and anytime. Furthermore, the company may accidentally create bad branding by placing a misleading advertisement.
I remember Robert Kiyosaki advice “If you want to be rich, you need to sale”. My background is Electrical Engineering. After graduated, there were two options, work in a company, means I have to ‘sale’ myself in order for them to hire me. Or start a business, which means I have to ‘sale’ service/items to customers. I ended up with the first option and become an employee. Twelve years later, I noticed how the world changed by the internet boom. It changes human live style, but the basic is the same….“If you want to be rich, you need to sale”
From my own study, I found that it is important for a business to acquires marketing team. Marketing is different from sales team, though in small/medium company size they mix into one department.
In the digital era, marketing has broadened its roles. Digital marketer is at high demand in the marketplace. In 2018, digital ad revenue reached $106 billion, or 51.5% of total ad sales(source). I love Digital Marketing Nano Degree with Udacity course with their hands-on projects. With all the projects, I experience real-world digital marketers tasks. This course provides chat-room, knowledge-center, mentors, one-on-one help as their support systems for students who face difficulties or challenges. Furthermore, Udacity collaborates with some companies, such as Hubspot, Mailchimp, Google, Facebook, Moz, Hootsuite, so that students can learn from practitioners and/or also experts, who do the talk. I recommend this course to train and improve your marketing team skills and knowledge
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